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Cast. Crew. Contract.

Launching soon

Brands don’t need a list of creators. They need a production.

11ADS turns a brand brief into a structured production: the right cast, the right crew, clear commercial terms, individual consent, rights, delivery, placement, payment and measurement. One connected system.

I’m a brand or agency → I’m a creator or influencer →
Live briefSample

GlowSkin UAE Launch

AED75,000
Market
UAE
Audience
Women 20–35
Language
Arabic + English
Paid rights
90 days
CastLead beauty influencerAudience fit · endorsement · launch face
CrewHero video creatorCreative capability · production · delivery
CrewArabic copywriter + editorLocalization · adaptation · cutdowns
Cast6 beauty micro-influencersResponse wave · reach · trust
11ADS proposes a swarm · 4 roles · 9 people● Cast● Crew
Creator ≠ InfluencerMachine-readable briefsHuman-controlled decisionsRights by designConsent per memberOne call sheet
The shift

From “find me influencers” to assemble the production.

A serious brand brief needs different people for different jobs. 11ADS breaks the objective into roles, matches each role separately, and coordinates the whole set without taking away anyone’s individual control.

Creator list

Old model
Creator 01412K · 3.1%
Creator 02188K · 4.4%
Creator 031.2M · 1.4%
Creator 0496K · 5.2%
Followers · engagement · outreach

Production swarm

11ADS model
CastLead beauty influencerLaunch face · paid rights 90 days · depends on hero asset
Offer sent
CrewHero video creatorConcept, shoot, edit · milestone payments
Offer sent
CrewArabic copywriter + editorLocalization and cutdowns · depends on hero cut
Offer sent
Cast6 beauty micro-influencersResponse wave · each signs their own terms
Offer sent
Roles · rights · dependencies · paymentsEach member accepts individually
The swarm model

One vision. Many specialists. Individual deals.

Think film production: cast, crew, call sheet, dependencies, budget by role. Every person still accepts their own terms.

No swarm-level acceptanceConsent per member
1
Scene 1 · Brief

What does the brand want?

  • Objective and audienceWhy · who
  • Outputs and timelineWhat · when
  • Budget and rightsHow much · how long
  • Non-negotiablesGuardrails
  • Success criteriaMeasured
2
Scene 2 · Decompose & assemble

Who is needed to make it happen?

Casting

Influence roles

Identity · audience · credibility

Crewing

Production roles

Craft · rate · reliability

AISuggests roles, gaps, conflicts and wave timing. It cannot commit a person.
3
Scene 3 · Produce

Run it from one call sheet.

Next actionResponsibleDeadlineDependencyBudget
Lock hero scriptHero creatorD+3Brief sign-offAED 4,000
Shoot hero filmHero creatorD+8Script lockedAED 1,500
Arabic cutdowns ×6Copy + editD+11Hero cutPending
Launch postLead influencerD+14Arabic cutOn publish
Response wave6 microD+15–18Launch postOn publish
Sample call sheet · GlowSkin UAE Launch
4
Scene 4 · Release

Place it where the audience is.

ChannelDeliverableRights windowConsent
DOOH screens · Dubai16:9 silent cutDOOH · 30 daysGranted per member
Streaming & CTV15s and 30s spotsPaid media · 90 daysGranted per member
Social paid9:16 hero + Arabic cutdownsPaid media · 90 daysGranted per member
OptionalRun it through the 11ADS programmatic exchange, or take the cleared assets to your own media plan.
Sample placement plan · GlowSkin UAE Launch
Machine-readable, human-controlled

The brief becomes the operating system.

The brand starts in plain language. 11ADS turns it into structured fields for matching, budgets, rights, outputs and measurement, and the brand reviews that structure before it drives the production.

Brand writes

“Launch our new skincare line in UAE. Arabic-speaking women 20–35. One hero asset, several influencers, 90-day paid-media rights.”

11ADS structures
ObjectiveLaunch
MarketUAE
AudienceW 20–35
LanguageArabic
RightsPaid / 90d
OutputsHero + 6 short
Brand reviews the structure before it drives the production.Approved
Commercial clarity

Don’t price the person. Price the value.

Example creator package
AED12,500
Creative work
AED 4,000

Concept and creation

Production
AED 1,500

Shoot and edit

Publication
AED 5,000

Own-channel distribution

Paid-media rights
AED 2,000

90-day licence

Two-sided value

Different users. One commercial truth.

Buy the right capability, not just popularity.

Start with a structured brief. 11ADS identifies the roles, compares the right supply within each role, makes the commercial package clear, and keeps the production coordinated.

Structured buying

Compare like with like inside each role.

Rights certainty

Know what can be used, where, and for how long.

Production control

One call sheet across many independent transactions.

Commercial memory

Every campaign improves future buying decisions.

The 11ADS proposition

Stop casting lists.
Assemble the production.

From brand brief to creator swarm, with every deal, right and deliverable connected. 11ADS is the commercial and production layer between brands, agencies, creators and influencers. Placement runs through the 11ADS programmatic exchange across DOOH, streaming and social, or through your own media plan.

Brand flow

BriefSwarmProduce

Talent flow

OfferConsentDeliver

Rights flow

RequestGrantRenew

Release flow

ApprovePlaceMeasure

11ADS launches with brands, agencies and talent in the UAE first.

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