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The platform for creator-led campaigns

Launching soon

Your brand brief. The right team. A campaign ready to launch.

ElevenAds helps brands and agencies assemble campaign teams, define the rights they need, and coordinate live, synthetic or hybrid production in one place.

Cast. Crew. Contract. Every member chooses their own terms.
Launching in the UAE first.

I’m a brand or agency → I’m a creator or influencer →
Example briefIllustrative budget

GlowSkin UAE Launch

AED75,000
Market
UAE
Audience
Women 20–35
Language
Arabic + English
Paid rights
90 days
CastLead beauty influencerAudience fit · endorsement · launch face
CrewHero video creatorCreative capability · production · delivery
CrewArabic copywriter + editorLocalization · adaptation · cutdowns
Cast6 beauty micro-influencersResponse wave · reach · trust
Example team · 4 roles · 9 people● Cast● Crew
Creator ≠ InfluencerMachine-readable briefsHuman-controlled decisionsRights by designConsent per memberOne call sheet
Build around the brief

Every campaign needs different kinds of talent.

Influencers bring an audience. Creators bring the craft. ElevenAds matches people to each campaign role, then connects their work, deadlines and individual agreements.

Talent discovery

Starting point
Creator 01412K · 3.1%
Creator 02188K · 4.4%
Creator 031.2M · 1.4%
Creator 0496K · 5.2%
Followers · engagement · outreach

Campaign team

Connected by ElevenAds · Example
CastLead beauty influencerLaunch face · paid rights 90 days · depends on hero asset
Offer sent
CrewHero video creatorConcept, shoot, edit · milestone payments
Offer sent
CrewArabic copywriter + editorLocalization and cutdowns · depends on hero cut
Offer sent
Cast6 beauty micro-influencersResponse wave · each signs their own terms
Offer sent
Roles · rights · dependencies · paymentsEach member accepts individually
How a campaign comes together

One vision. Many specialists. Individual deals.

We call this connected campaign team a swarm. Like a film production, it brings cast and crew together around one brief. Every person agrees their own role, fee and rights.

One shared planIndividual consent
1
Scene 1 · Brief

What does the brand want?

  • Objective and audienceWhy · who
  • Outputs and timelineWhat · when
  • Production approachLive · synthetic · hybrid
  • Budget and rightsHow much · how long
  • Non-negotiablesGuardrails
  • Success criteriaMeasured
2
Scene 2 · Assemble the team

Who is needed to make it happen?

Casting

Influence roles

Identity · audience · credibility

Crewing

Production roles

Craft · rate · reliability

Before productionAgree each member’s role, fee and permissions. AI can suggest a team; it cannot consent for anyone.
3
Scene 3 · Produce

Run it from one call sheet.

Next actionResponsibleDeadlineDependencyBudget
Lock hero scriptHero creatorD+3Brief sign-offAED 4,000
Shoot hero filmHero creatorD+8Script lockedAED 1,500
Arabic cutdowns ×6Copy + editD+11Hero cutPending
Launch postLead influencerD+14Arabic cutOn publish
Response wave6 microD+15–18Launch postOn publish
Sample live-production call sheet · GlowSkin UAE Launch
4
Scene 4 · Release

Place it where the audience is.

ChannelDeliverableRights windowConsent
DOOH screens · Dubai16:9 silent cutDOOH · 30 daysGranted per member
Streaming & CTV15s and 30s spotsPaid media · 90 daysGranted per member
Social paid9:16 hero + Arabic cutdownsPaid media · 90 daysGranted per member
OptionalRun it through the 11ADS programmatic exchange, or take the cleared assets to your own media plan.
Sample placement plan · GlowSkin UAE Launch
Production by ElevenAds

Your campaign.
Three ways to make it.

Commission ElevenAds to produce your campaign, or assemble your own team through 11ADS. Choose the approach around your brief, approved assets and agreed rights.

Explore a production approach
Example: a filmed product demonstration

Plan the shoot, deliver the product, capture the performance and edit the agreed formats. Physical access matters when the concept depends on genuine handling or use.

  1. Define

    Concept, script, outputs and production approach.

  2. Clear

    Product references, likeness permissions and commercial rights.

  3. Produce

    Review milestones, agreed revisions and named approvers.

  4. Deliver

    Approved assets with their channels, territories and usage periods.

Digital products, without shipping for every scene

Use brand-approved photos, packaging references or 3D assets to represent the product in a generated scene. The brand reviews appearance and claims; the influencer reviews their portrayal.

This can remove shipping needs for suitable concepts. Unboxing, tasting, testing and personal-experience claims still need an appropriate real basis. A generated scene does not establish that someone used the product.

Influencer Likeness Vault Planned

A proposed opt-in vault of verified influencer digital clones, with separate permissions for face, voice and performance. Brands would request a licensed campaign output; clone models and source recordings would stay protected.

The influencer sets permitted brands, categories, languages, uses and approval requirements. Creation, storage, generation, renewal and deletion terms are agreed explicitly. Likeness licensing does not include access to their audience, account posting or partnership ads.

Register interest as an influencer →
Discuss production →Explore the rights you’ll need →
Machine-readable, human-controlled

Your brief becomes a plan everyone can work from.

Describe the campaign in your own words. ElevenAds organizes the audience, deliverables, budget, rights and deadlines into a shared plan. You review it before the team starts.

Brand writes

“Launch our new skincare line in UAE. Arabic-speaking women 20–35. One hero asset, several influencers, 90-day paid-media rights.”

11ADS structures
ObjectiveLaunch
MarketUAE
AudienceW 20–35
LanguageArabic
RightsPaid / 90d
OutputsHero + 6 short
Brand reviews the structure before it drives the production.Approved
Rights Builder · Interactive example

Define what
you’re buying.

Build a request step by step. Each relevant rights holder can accept, counter or decline. Requested permissions become usable only when the necessary agreements and approvals are in place.

1. Assets and people

Example campaign: GlowSkin UAE Launch. Clearance covers the work and every person or other protected asset appearing in it.

Rights holders may include the creator, influencer, photographer, music owner and brand. One person’s approval cannot clear everyone else’s rights.

2. Uses and channels

Select each use separately. Brand advertising, influencer posting and ads through an influencer’s account have different permissions and fees.

3. Territory and duration

Paid targeting follows the agreed territory. If organic content can be viewed globally, agree that exposure explicitly. An agreed launch date must be recorded before use.

4. Editing and adaptation

Technical format changes and new performances are separate permissions. Material edits remain subject to the agreed approval process.

Format or translation permission does not authorize voice cloning, a new endorsement or unrelated campaign reuse.

5. AI and digital identity

All permissions below start unselected. Buying a finished video does not include a digital clone or model-training rights.

What must a clone agreement specify?

Whose face, body or voice; the named brand and product; allowed performances and languages; creation, storage and usage periods; who may access the model; transfer restrictions; deletion terms; and which changes require fresh approval. Training needs its own defined purpose and limits.

This example requests campaign-specific permission only. Other campaigns, brands, onward licensing and clone-file access require separate agreements. Vault storage is a separate opt-in.

6. Exclusivity and restrictions

Any exclusivity request needs named competitors, territory, duration and a separate fee. Product accuracy, permitted claims and any required sponsorship or AI disclosures are reviewed before release.

7. Review the rights request
Illustrative request · No permissions granted
Example scope
Hero video + six cutdowns · Brand paid social · UAE · 90 days
Excluded by default
Digital clones, training, raw files, exclusivity and other-campaign reuse.
How the commercial package is separated

Creative work · live or synthetic production · product-asset preparation · likeness licensing · commercial usage · localization · publication · exclusivity, if requested. Scope and individual offers determine each fee; media spend is separate.

Before production: record the required rights holders, granted terms, outstanding approvals and any additional AI, exclusivity or expiry conditions. This example creates no contract, booking, license or price.

Discuss this rights request →

Explore the example locally. Your choices are sent only if you include them in an enquiry and submit it.

Commercial clarity

Don’t price the person. Price the value.

Example live-production package
AED12,500
Creative work
AED 4,000

Concept and creation

Production
AED 1,500

Shoot and edit

Publication
AED 5,000

Own-channel distribution

Paid-media rights
AED 2,000

90-day licence

Two-sided value

Different users. One commercial truth.

Buy the right capability, not just popularity.

Start with a structured brief. 11ADS identifies the roles, compares the right supply within each role, makes the commercial package clear, and keeps the production coordinated.

Structured buying

Compare like with like inside each role.

Rights certainty

Know what can be used, where, and for how long.

Production choices

Live, synthetic or hybrid; commission ElevenAds or assemble your own team.

Commercial memory

Every campaign improves future buying decisions.

The 11ADS proposition

Stop casting lists.
Assemble the production.

From brand brief to creator swarm, with every deal, right and deliverable connected. 11ADS is the commercial and production layer between brands, agencies, creators and influencers. Placement runs through the 11ADS programmatic exchange across DOOH, streaming and social, or through your own media plan.

Brand flow

BriefSwarmProduce

Talent flow

OfferConsentDeliver

Rights flow

RequestGrantRenew

Release flow

ApprovePlaceMeasure

11ADS launches with brands, agencies and talent in the UAE first.

Request early access → Join the talent waitlist →
11ADS EARLY ACCESS · UAE FIRST

Be part of the
next production.

Tell us where you fit. We’ll contact you about early access as 11ADS opens.

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We’ll use your details to respond about 11ADS early access. Joining does not commit you to a campaign or payment.